Digital Marketing Specialist

We are seeking a highly creative and strategic Digital Marketing to lead and execute our digital marketing initiatives across all social media and digital advertisment platforms, with the primary goal of generating sales leads and driving revenue growth.

This role is responsible for driving brand engagement, developing compelling creative content, and implementing performance-driven marketing campaigns aimed at increasing sales and expanding our online presence.

Key Responsibilities:

• Develop and oversee the creative direction for all social media content and campaigns (static, video, stories, etc.) across platforms such as Instagram, Facebook, TikTok, YouTube, LinkedIn, and others.
• Plan, execute, and optimize end-to-end digital marketing campaigns with a strong focus on conversion and sales growth.
• Collaborate with the sales and product teams to align digital initiatives with business objectives and promotional strategies.
• Analyze and report on campaign performance, social media metrics, and user engagement data to continuously improve ROI.
• Manage the content calendar and ensure timely, relevant, and consistent brand messaging.
• Stay up-to-date with the latest digital marketing trends, social media algorithms, and emerging tools to ensure innovation and competitiveness.
• Oversee content creation teams including graphic designers, video editors, influencers, and external agencies as needed.
• Manage paid advertising campaigns (Meta Ads, Google Ads, etc.) to support lead generation and sales initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of experience in digital marketing, social media strategy, or related roles.
• Proven success in designing and managing creative social media and digital campaigns that drive engagement and sales.
• Strong understanding of digital analytics, advertising platforms, and performance marketing tools.
• Excellent creative thinking, storytelling, and communication skills.
• Ability to multitask in a fast-paced environment and lead cross-functional projects.
• Language: English (upper intermediate level is required)
• Remote based, working for the UAE market