Retail marketing specialist for franchise countries

Purpose & Overall Relevance for the Organization:

Support, build and execute Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the Key Accounts/Sales Team. Develop strong relationships with Franchise partners to drive brand KPI’s and sales within the individual accounts.

Key Responsibilities:

• Provide input into the creation of the seasonal partners’ plan, as well as the overall market plan related to the implementation of the Global campaign strategy and key calendar moments.

• Align with Omni-Channel line manager on the creation of plans for additional country or partner specific omni channel marketing needs.

• Support in the planning and gaining approval for the creation and execution of initiatives in line with brand guidelines for global and local moments.

• Support high level execution of the seasonal partners’ marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.

• Execute product campaigns with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Buying & Merchandising.

• Create bespoke moments for relevant partners based on their category and commercial focus.

Omni Channel FRA Planning and Delivery

• Prepare product display / zoning / VMD (Visual Merchandising Direction)

• Check POSM in store on installation

• Sell-in planning

• Communication with internal and external stakeholders

• Supporting store openings (Plug&Play zoning and POSM planning, POSM ordering, Store Development team relationship, actual opening)

• Capacity calculator update for existing doors (twice a year)

• Campaign and promo launch executions

Key Relationships:

• External FRA partner leads and VMs

• EMC Omni Planning and Execution Team

• EM Hub omni channel team

• Market Omni-Channel agencies and vendors

• EMC Buying & Merchandising team

Knowledge, Skills, and Abilities:

• Marketing and sales awareness across sport and fashion, & lifestyle

• Good collaboration ability

• Retail expertise

• Visual Merchandising awareness

• Strong knowledge of visual design, merchandising trends, and best practices

• Understanding of products, brand culture and image

• Ability to combine colors, patterns, textures, and materials

• Solution oriented personality who understands balancing brand equity and commercial relevance, & interest of channels

• Excellent presentation skills

• IT skills: Outlook, Excel, and Word: Basic; PowerPoint: advanced