PR&Media Manager

"LVMH-Perfumes & Cosmetics Kazakhstan" is a division of the French multinational luxury goods concern LVMH (Louis Vuitton Moet Hennessy). Our brands are such historic Houses such as Parfums Christian Dior, Parfums Givenchy and Guerlain, Kenzo, Loewe.

The company operates on the market of luxury cosmetics since 1998 and currently we are proud to occupy the leading positions on the market. Our mission is «All are driven by the same values: a quest for excellence, creativity, innovation and perfect mastery of their image».

Responsibilities:

TEAM

• Building collaborative and supportive relationships with 6 luxury beauty brands separated on different competitive teams;
• Building a strong relationships with HQ department teams based in 3 different Eurozone countries & 6 luxury beauty brands;
• Supporting relationships with CIS Republics teams (Caucasus and Central Asia);
• Managing 2 direct reports in local PR & Media team;
• Building collaborative and long term relationships with contracted Media and PR agency, it’s teams and management.
• Building productive relationships with 4 retailers Marketing and SMM departments.

Media

• Developing strong media strategy (TV, OOH, Digital, Print, Radio, etc.) for brands according to the local needs and global marketing plan and launches;
• Proving all the media proposals from local teams to HQ;
• Preparing and controlling media plan and budget for each brand;
• Preparation of the advertising modules and adaptation;
• Controlling and co-managing the all media campaigns with the agency;
• Documents control;
• Control of annual placement reports from the agency;
• Updating the Media reports on presence of the LVMH brands and monitoring of the competitors’ activities on the market;
• Monitoring of all the competitors’ activities in all the media channels;
• Strict adherence to guidelines;
• Supporting media agency requests

PR

• Developing strong PR strategy for brands according to the local needs and global marketing plan and launches;
• Search of the opinion leaders (influencers, bloggers) and active cooperation with them, their content’s analysis, development of the joint advertising/storytelling campaigns on the regular basis;
• Organizing bloggers seedings;
• Full PR event organization leadership from tender to post-project HQ report
• Full photo and video shootings leadership from tender to post-project HQ report
• Collaboration with local fashion and beauty stars withing special projects
• Regular and timely provision of necessary information on new products through the distribution of press releases;
• Proofreading and correction of PR materials;
• Regular and timely provision of pre-series of new products and control over the placement and quality of information about new products;
• Conducting a PR report on the placement of LVMH brands and monitoring the activities of competitors;
• Calculation of costs and effectiveness of PR projects;
• Communication with the agencies and partners: writing briefs, adapting and developing the necessary materials;
• Media and PR crisis management.

SMM

• Management of the communication plan for the social networks of the retailers, development of the materials and control of the partners’ activities in social media;

OFFICE TEAM

• Active support in organizing office team buildings, parties and retailers conferences;

Requirements:

• Marketing degree preferable.
• 3+ years of successful experience on Marketing/Digital dept within International company;
• 2+ years of Media agency with international brands experience preferable;
• Deep understanding both of ATL and BTL;
• Strong media planning & budgeting skills.
• Events leadership experience and portfolio;
• Deep understanding of Digital and OOH placements, including Instagram, YouTube and TikTok;
• Experience on working with KZ bloggers and USC;
• Knowledge of Kz Media and Digital market and its trends;
• Networking base in Media and PR sphere in Kazakhstan market;
• Positive personal reputation on the market;
• Strong analytical and communication skills;
• Ability to work with strict guidelines and HQ restrictions;
• Ability to balance between priorities and burning deadlines of many teams at the same time;
• English at minimum Upper-Intermediate level;
• Excellent in Excel and PowerPoint;
• Experience with beauty and luxury brands will be a plus.
• Driven for result and proactive