Проведение интервью (фокус группы, глубинные интервью)
Составление портрета целевой аудитории (понимание как работать с каждой аудиторией)
Составление технического задания для производства, после проведения исследования рынка
Организация и разработка мер по стимулированию спроса
Анализ предприятия с точки зрения маркетинга
Предоставление отчетов о выполненной работе
Требования:
Грамотная речь
Желание развиваться
Инициативность
Условия:
Высокая з/п
Индивидуальный график работы
Официальное трудоустройство (полный соц. пакет)
Условия для менеджеров
{"trl":{"RU":{"skills.surveyDiffs.title":"Соответствие условиям вакансии","skills.survey.finish":"Завершить","skills.survey.submit.next":"Продолжить","skills.survey.submit.invalid":"Выберите хотя бы один вариант","skills.survey.back":"Назад","skills.survey.skip":"Не прикладывать","skills.survey.employer.meta.requirements":"Условия {}","skills.survey.employer.meta.description.1":"Вакансия опубликована и появится в поиске через несколько минут.","skills.survey.employer.meta.description.2":"Пока вы можете прикрепить условия {}, ответив на несколько несложных вопросов. Заполнение займет несколько минут. Так соискатели больше узнают о вашей вакансии.","skills.survey.applicant.success.meta.title":"Анкета заполнена успешно","skills.survey.applicant.success.title":"Готово!","skills.survey.applicant.success.description":"Мы прикрепим заполненную анкету к вашему резюме, чтобы работодатели могли больше узнать о вашем опыте работы","skills.survey.employer.success.title":"Готово!","skills.survey.employer.success.description":"Мы прикрепим заполненную анкету к вакансии, чтобы соискатели могли больше узнать об условиях работы","skillSurvey.collapse":"Свернуть","skillSurvey.expand":"Развернуть","skillSurvey.fill":"Заполнить","skillSurvey.edit":"Редактировать","skills.survey.meta.orphanSection.title":"Дополнительно","skills.surveyDiffs.showTheirs":"Показать навыки, которых нет в условиях вакансии","skills.surveyDiffs.hideTheirs":"Скрыть навыки, которых нет в условиях вакансии","skills.surveyDiffs.noMatches":"Совпадений по заданным условиям нет","skills.surveyDiffs.matched":"Соответствует","skills.surveyDiffs.mismatched":"Не соответствует","skills.surveyDiffs.notInCondition":"Нет в условиях вакансии","page.4xx.pageTitle":"Ошибка","page.403.pageTitle":"Ошибка 403","page.404.pageTitle":"Ошибка 404","page.4xx.description":"Что-то пошло не так.","page.403.description":"У вас нет доступа к этой странице.","page.404.description":"Что-то пошло не так. Возможно, вы ошиблись, набирая адрес в строке браузера — так бывает. Если вы уверены, что адрес набран верно, то страница, скорее всего, была удалена и ее больше нет.","page.4xx.solution":"Смело обращайтесь за помощью в {0}, сообщив нам код ошибки: {1}, или перейдите на {2}.","page.403.solution":"Но не отчаивайтесь! Попробуйте перейти на {0} или обратитесь за помощью в {1}.","page.404.solution":"Но не отчаивайтесь! Смело обращайтесь за помощью в {0} или перейдите на {1}.","page.4xx.support":"сообщество поддержки","page.4xx.main":"главную страницу","page.403.login":"страницу авторизации"}},"langs":["RU"],"features":{"sentry_logging":true,"sentry_request_queue_limit":null,"sentry_js_config":null},"experiments":{"enabled":{},"checked":[]},"pageError":null,"request":{"protocol":"https","host":"172.18.16.23:2740","url":"/skills_survey/proxy_components/skills-view?surveyProfession=MARKETING_ADVERTISING_MANAGER&source=98465567&is_employer=true","id":"17161341711571cf74fbb1a1f36da50d","xsrfToken":"1de7669a35596983f198be3343ec3450","pageName":"SkillsView","origin":"https://172.18.16.23:2740"},"isProxiedComponent":true,"config":{"staticHost":"https://skills-survey-front.hh.ru/static","hhcdnHost":"https://hhcdn.ru","sentryDSN":"https://0c4b702bea9d45b390018094accabf21@sentry.hh.ru/599"},"analyticsParams":{"hhtmSource":"SkillsView","hhtmFrom":"","hhtmSourceLabel":"","hhtmFromLabel":""},"fetchingData":false,"isWebView":false,"hasDestroyIfAppRouteNotExist":true,"locale":{"areaId":"","domainAreaId":"","host":"","protocolHost":"","isSeoDomain":false,"platform":"HEADHUNTER","availableLanguages":["RU"],"siteLanguage":"RU"},"displayType":null,"backUrl":"/","disabledReduxSpaMiddlware":false,"isAfterVacancyCreate":false,"userId":null,"userType":"anonymous","userAnswers":{"618":1327,"619":1329,"620":1331,"621":1333,"622":1335,"634":1359,"669":1429,"670":1431,"671":1433,"686":1463,"687":1465,"689":1469,"694":1479,"695":1481,"696":1483,"701":1493,"707":1506,"708":1507,"709":1509,"710":1511,"713":1517,"715":1521,"716":1523,"717":1525,"718":1527,"719":1529,"720":1531,"721":1533,"761":1607,"765":1615,"767":1619,"768":1621,"769":1623,"774":1633,"783":1651},"userAnswersEdited":{"618":1327,"619":1329,"620":1331,"621":1333,"622":1335,"634":1359,"669":1429,"670":1431,"671":1433,"686":1463,"687":1465,"689":1469,"694":1479,"695":1481,"696":1483,"701":1493,"707":1506,"708":1507,"709":1509,"710":1511,"713":1517,"715":1521,"716":1523,"717":1525,"718":1527,"719":1529,"720":1531,"721":1533,"761":1607,"765":1615,"767":1619,"768":1621,"769":1623,"774":1633,"783":1651},"survey":{"translations":{"questions":{},"questionsFalsy":{},"answers":{"1327":"Маркетинговые исследования","1329":"Исследование рынка","1331":"Исследование конкурентов","1333":"Исследование потребителей","1335":"Планирование рекламы","1359":"Наружная реклама","1429":"SMM и комьюнити-менеджмент","1431":"Планирование продвижения","1433":"Создание и контроль контента","1463":"Разработка маркетинговой стратегии и медиапланирование","1465":"Разработка маркетинговой стратегии","1469":"Мониторинг реализации и анализ эффективности","1479":"Анализ продукта","1481":"Анализ продаж","1483":"Сфера деятельности организации","1493":"IT-продукты и решения","1506":"","1507":"Опыт разработки креативной концепции","1509":"Виды исследований","1511":"Опросы","1517":"Наблюдение","1521":"Другое","1523":"Задачи в рамках исследования потребителей","1525":"Анализ потребительских трендов","1527":"Анализ обратной связи от клиентов","1529":"Сегментация аудитории","1531":"Составление портрета целевой аудитории","1533":"Поиск точек контакта с целевой аудиторией","1607":"Социальные сети","1615":"Telegram","1619":"Youtube","1621":"TikTok","1623":"Другое","1633":"Показатели медиапланирования, метрики","1651":"Другое"},"meta":{"pageTitle":"Анкета менеджера","requirementsProfession":"для менеджеров"}},"surveyProfession":"MARKETING_ADVERTISING_MANAGER","source":98465567,"id":954453,"status":"COMPLETE","startTime":"2024-05-06T13:16:00.080529","endTime":"2024-05-06T13:17:03.648695","userId":134894193,"userType":"EMPLOYER","skillSurveyId":6,"userAnswerDtoList":[{"userAnswerId":35121151,"answerId":1327,"userSurveyId":954453},{"userAnswerId":35121153,"answerId":1329,"userSurveyId":954453},{"userAnswerId":35121154,"answerId":1331,"userSurveyId":954453},{"userAnswerId":35121155,"answerId":1333,"userSurveyId":954453},{"userAnswerId":35121157,"answerId":1335,"userSurveyId":954453},{"userAnswerId":35121152,"answerId":1359,"userSurveyId":954453},{"userAnswerId":35121156,"answerId":1429,"userSurveyId":954453},{"userAnswerId":35121158,"answerId":1431,"userSurveyId":954453},{"userAnswerId":35121160,"answerId":1433,"userSurveyId":954453},{"userAnswerId":35121159,"answerId":1463,"userSurveyId":954453},{"userAnswerId":35121161,"answerId":1465,"userSurveyId":954453},{"userAnswerId":35121162,"answerId":1469,"userSurveyId":954453},{"userAnswerId":35121149,"answerId":1479,"userSurveyId":954453},{"userAnswerId":35121150,"answerId":1481,"userSurveyId":954453},{"userAnswerId":35121166,"answerId":1483,"userSurveyId":954453},{"userAnswerId":35121167,"answerId":1493,"userSurveyId":954453},{"userAnswerId":35121170,"answerId":1506,"userSurveyId":954453},{"userAnswerId":35121171,"answerId":1507,"userSurveyId":954453},{"userAnswerId":35121172,"answerId":1509,"userSurveyId":954453},{"userAnswerId":35121173,"answerId":1511,"userSurveyId":954453},{"userAnswerId":35121174,"answerId":1517,"userSurveyId":954453},{"userAnswerId":35121175,"answerId":1521,"userSurveyId":954453},{"userAnswerId":35121176,"answerId":1523,"userSurveyId":954453},{"userAnswerId":35121177,"answerId":1525,"userSurveyId":954453},{"userAnswerId":35121178,"answerId":1527,"userSurveyId":954453},{"userAnswerId":35121179,"answerId":1529,"userSurveyId":954453},{"userAnswerId":35121180,"answerId":1531,"userSurveyId":954453},{"userAnswerId":35121181,"answerId":1533,"userSurveyId":954453},{"userAnswerId":35121193,"answerId":1607,"userSurveyId":954453},{"userAnswerId":35121194,"answerId":1615,"userSurveyId":954453},{"userAnswerId":35121195,"answerId":1619,"userSurveyId":954453},{"userAnswerId":35121196,"answerId":1621,"userSurveyId":954453},{"userAnswerId":35121197,"answerId":1623,"userSurveyId":954453},{"userAnswerId":35121205,"answerId":1633,"userSurveyId":954453},{"userAnswerId":35121206,"answerId":1651,"userSurveyId":954453}],"questions":{"617":{"id":617,"title":"Что входило в ваши обязанности менеджера по маркетингу или рекламе?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":1,"answerIds":[],"childQuestions":[618,634,669,686,694,695]},"618":{"id":618,"title":"Маркетинговые исследования","skillSurveyId":6,"parentId":617,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1327,1328],"childQuestions":[619,620,621,622,709,716]},"619":{"id":619,"title":"Исследование рынка","skillSurveyId":6,"parentId":618,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1329,1330],"childQuestions":[]},"620":{"id":620,"title":"Исследование конкурентов","skillSurveyId":6,"parentId":618,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1331,1332],"childQuestions":[]},"621":{"id":621,"title":"Исследование потребителей","skillSurveyId":6,"parentId":618,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1333,1334],"childQuestions":[]},"622":{"id":622,"title":"Планирование рекламы","skillSurveyId":6,"parentId":618,"priority":4,"type":"CHECKBOX","groupNum":1,"answerIds":[1335,1336],"childQuestions":[]},"634":{"id":634,"title":"Наружная реклама","skillSurveyId":6,"parentId":617,"priority":4,"type":"CHECKBOX","groupNum":1,"answerIds":[1359,1360],"childQuestions":[]},"669":{"id":669,"title":"SMM и комьюнити-менеджмент","skillSurveyId":6,"parentId":617,"priority":10,"type":"CHECKBOX","groupNum":1,"answerIds":[1429,1430],"childQuestions":[670,671,761]},"670":{"id":670,"title":"Планирование продвижения","skillSurveyId":6,"parentId":669,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1431,1432],"childQuestions":[]},"671":{"id":671,"title":"Создание и контроль контента","skillSurveyId":6,"parentId":669,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1433,1434],"childQuestions":[]},"686":{"id":686,"title":"Разработка маркетинговой стратегии и медиапланирование","skillSurveyId":6,"parentId":617,"priority":14,"type":"CHECKBOX","groupNum":1,"answerIds":[1463,1464],"childQuestions":[687,689,774]},"687":{"id":687,"title":"Разработка маркетинговой стратегии","skillSurveyId":6,"parentId":686,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1465,1466],"childQuestions":[]},"689":{"id":689,"title":"Мониторинг реализации и анализ эффективности","skillSurveyId":6,"parentId":686,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1469,1470],"childQuestions":[]},"694":{"id":694,"title":"Анализ продукта","skillSurveyId":6,"parentId":617,"priority":16,"type":"CHECKBOX","groupNum":1,"answerIds":[1479,1480],"childQuestions":[]},"695":{"id":695,"title":"Анализ продаж","skillSurveyId":6,"parentId":617,"priority":17,"type":"CHECKBOX","groupNum":1,"answerIds":[1481,1482],"childQuestions":[]},"696":{"id":696,"title":"Рекламу и продвижение для организаций какой сферы деятельности вы вели?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":2,"answerIds":[1483,1484],"childQuestions":[701]},"701":{"id":701,"title":"IT-продукты и решения","skillSurveyId":6,"parentId":696,"priority":5,"type":"CHECKBOX","groupNum":2,"answerIds":[1493,1494],"childQuestions":[]},"706":{"id":706,"title":"Был ли у вас опыт разработки креативной концепции?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":3,"answerIds":[],"childQuestions":[707,708]},"707":{"id":707,"title":"Нет","skillSurveyId":6,"parentId":706,"priority":1,"type":"BUTTON_RADIO","groupNum":3,"answerIds":[1505,1506],"childQuestions":[]},"708":{"id":708,"title":"Да","skillSurveyId":6,"parentId":706,"priority":2,"type":"BUTTON_RADIO","groupNum":3,"answerIds":[1507,1508],"childQuestions":[]},"709":{"id":709,"title":"Опыт организации каких видов маркетинговых исследований у вас есть?","skillSurveyId":6,"parentId":618,"priority":1,"type":"LABEL","groupNum":4,"answerIds":[1509,1510],"childQuestions":[710,713,715]},"710":{"id":710,"title":"Опросы","skillSurveyId":6,"parentId":709,"priority":1,"type":"CHECKBOX","groupNum":4,"answerIds":[1511,1512],"childQuestions":[]},"713":{"id":713,"title":"Наблюдение","skillSurveyId":6,"parentId":709,"priority":4,"type":"CHECKBOX","groupNum":4,"answerIds":[1517,1518],"childQuestions":[]},"715":{"id":715,"title":"Другое","skillSurveyId":6,"parentId":709,"priority":6,"type":"CHECKBOX","groupNum":4,"answerIds":[1521,1522],"childQuestions":[]},"716":{"id":716,"title":"Какие задачи в рамках исследования потребителей вы можете выполнить?","skillSurveyId":6,"parentId":618,"priority":1,"type":"LABEL","groupNum":5,"answerIds":[1523,1524],"childQuestions":[717,718,719,720,721]},"717":{"id":717,"title":"Анализ потребительских трендов","skillSurveyId":6,"parentId":716,"priority":1,"type":"CHECKBOX","groupNum":5,"answerIds":[1525,1526],"childQuestions":[]},"718":{"id":718,"title":"Анализ обратной связи от клиентов","skillSurveyId":6,"parentId":716,"priority":2,"type":"CHECKBOX","groupNum":5,"answerIds":[1527,1528],"childQuestions":[]},"719":{"id":719,"title":"Сегментация аудитории","skillSurveyId":6,"parentId":716,"priority":3,"type":"CHECKBOX","groupNum":5,"answerIds":[1529,1530],"childQuestions":[]},"720":{"id":720,"title":"Составление портрета целевой аудитории","skillSurveyId":6,"parentId":716,"priority":4,"type":"CHECKBOX","groupNum":5,"answerIds":[1531,1532],"childQuestions":[]},"721":{"id":721,"title":"Поиск точек контакта с целевой аудиторией","skillSurveyId":6,"parentId":716,"priority":5,"type":"CHECKBOX","groupNum":5,"answerIds":[1533,1534],"childQuestions":[]},"723":{"id":723,"title":"Есть ли у вас опыт работы с форматом «продакт-плейсмент»?","skillSurveyId":6,"parentId":623,"priority":1,"type":"LABEL","groupNum":6,"answerIds":[],"childQuestions":[]},"726":{"id":726,"title":"Есть ли у вас опыт организации коллабораций?","skillSurveyId":6,"parentId":630,"priority":1,"type":"LABEL","groupNum":7,"answerIds":[],"childQuestions":[]},"751":{"id":751,"title":"Есть ли у вас опыт работы с программатиком?","skillSurveyId":6,"parentId":663,"priority":1,"type":"LABEL","groupNum":12,"answerIds":[],"childQuestions":[]},"761":{"id":761,"title":"Опыт ведения сообществ, брендированных аккаунтов в каких социальных сетях у вас есть?","skillSurveyId":6,"parentId":669,"priority":1,"type":"LABEL","groupNum":14,"answerIds":[1607,1608],"childQuestions":[765,767,768,769]},"765":{"id":765,"title":"Telegram","skillSurveyId":6,"parentId":761,"priority":4,"type":"CHECKBOX","groupNum":14,"answerIds":[1615,1616],"childQuestions":[]},"767":{"id":767,"title":"Youtube","skillSurveyId":6,"parentId":761,"priority":6,"type":"CHECKBOX","groupNum":14,"answerIds":[1619,1620],"childQuestions":[]},"768":{"id":768,"title":"TikTok","skillSurveyId":6,"parentId":761,"priority":7,"type":"CHECKBOX","groupNum":14,"answerIds":[1621,1622],"childQuestions":[]},"769":{"id":769,"title":"Другое","skillSurveyId":6,"parentId":761,"priority":8,"type":"CHECKBOX","groupNum":14,"answerIds":[1623,1624],"childQuestions":[]},"774":{"id":774,"title":"C какими показателями медиапланирования, метриками вы работали?","skillSurveyId":6,"parentId":686,"priority":1,"type":"LABEL","groupNum":16,"answerIds":[1633,1634],"childQuestions":[783]},"783":{"id":783,"title":"Другое","skillSurveyId":6,"parentId":774,"priority":9,"type":"CHECKBOX","groupNum":16,"answerIds":[1651,1652],"childQuestions":[]}},"answers":{"1327":{"answerId":1327,"value":"true","questionId":618},"1329":{"answerId":1329,"value":"true","questionId":619},"1331":{"answerId":1331,"value":"true","questionId":620},"1333":{"answerId":1333,"value":"true","questionId":621},"1335":{"answerId":1335,"value":"true","questionId":622},"1359":{"answerId":1359,"value":"true","questionId":634},"1429":{"answerId":1429,"value":"true","questionId":669},"1431":{"answerId":1431,"value":"true","questionId":670},"1433":{"answerId":1433,"value":"true","questionId":671},"1463":{"answerId":1463,"value":"true","questionId":686},"1465":{"answerId":1465,"value":"true","questionId":687},"1469":{"answerId":1469,"value":"true","questionId":689},"1479":{"answerId":1479,"value":"true","questionId":694},"1481":{"answerId":1481,"value":"true","questionId":695},"1483":{"answerId":1483,"value":"true","questionId":696},"1493":{"answerId":1493,"value":"true","questionId":701},"1506":{"answerId":1506,"value":"false","questionId":707},"1507":{"answerId":1507,"value":"true","questionId":708},"1509":{"answerId":1509,"value":"true","questionId":709},"1511":{"answerId":1511,"value":"true","questionId":710},"1517":{"answerId":1517,"value":"true","questionId":713},"1521":{"answerId":1521,"value":"true","questionId":715},"1523":{"answerId":1523,"value":"true","questionId":716},"1525":{"answerId":1525,"value":"true","questionId":717},"1527":{"answerId":1527,"value":"true","questionId":718},"1529":{"answerId":1529,"value":"true","questionId":719},"1531":{"answerId":1531,"value":"true","questionId":720},"1533":{"answerId":1533,"value":"true","questionId":721},"1607":{"answerId":1607,"value":"true","questionId":761},"1615":{"answerId":1615,"value":"true","questionId":765},"1619":{"answerId":1619,"value":"true","questionId":767},"1621":{"answerId":1621,"value":"true","questionId":768},"1623":{"answerId":1623,"value":"true","questionId":769},"1633":{"answerId":1633,"value":"true","questionId":774},"1651":{"answerId":1651,"value":"true","questionId":783}},"rootQuestionByGroupNum":{"1":617,"2":696,"3":706,"4":709,"5":716,"6":723,"7":726,"12":751,"14":761,"16":774},"orderedGroupNums":[1,2,3,4,5,6,7,12,14,16]},"surveyDiffs":null,"surveyDiffsD":null,"surveyDiffsCE":null,"matchingExpsInControl":[],"router":{"location":{"pathname":"/skills_survey/proxy_components/skills-view","search":"?surveyProfession=MARKETING_ADVERTISING_MANAGER&source=98465567&is_employer=true","hash":"","key":"ci60je","query":{"surveyProfession":"MARKETING_ADVERTISING_MANAGER","source":"98465567","is_employer":"true"}},"action":"POP"}}
Маркетинговые исследования
Исследование рынка; Исследование конкурентов; Исследование потребителей; Планирование рекламы.Виды исследований: Опросы; Наблюдение; Другое.Задачи в рамках исследования потребителей: Анализ потребительских трендов; Анализ обратной связи от клиентов; Сегментация аудитории; Составление портрета целевой аудитории; Поиск точек контакта с целевой аудиторией.
Наружная реклама
SMM и комьюнити-менеджмент
Планирование продвижения; Создание и контроль контента.Социальные сети: Telegram; Youtube; TikTok; Другое.
Разработка маркетинговой стратегии и медиапланирование
Разработка маркетинговой стратегии; Мониторинг реализации и анализ эффективности.Показатели медиапланирования, метрики: Другое.
Исследованием рынка. Формированием маркетинговой стратегии и формулирование целей, с учетом имеющихся возможностей и потребностей компании. Мониторингом результатов проделанной работы.
Выполнение прочих мероприятий, свойственных данной профессии.