Sales Manager Georgia, Armenia and Belarus

About the role

As the Country Sales Manager for Georgia, Armenia and Belarus you will play a pivotal role in developing and executing sales strategy, driving revenue growth, and ensuring the sales team consistently meets and exceeds targets. You will be responsible for managing Distributors and indirectly external Sales Teams, handling sales process and collaborating with cross-functional teams to achieve Haleon business objectives.

Role Responsibilities

Sales Strategy Execution and Activity Control:

• Shape and execute.

• Develop and implement a robust channel strategy (Mass Market & Pharmacies).

• Take ownership of the sales targets, consistently develop accurate sales forecasts, and ensure exceptional customer satisfaction.

Results-Driven Performance:

• Successfully deliver ambitious sales targets across multiple channels

• Meet operational KPIs by excelling in forecasting accuracy, distribution and in-trade execution.

• Generate monthly and quarterly reports, accompanied by actionable plans to drive target achievement.

Employee & Customer Structure Management:

• Collaborate closely with Marketing, Trade/Customer Marketing, NRM & SFE to prioritize consumption generation.

• Proficiency in managing partners across different channels, including their selection and performance evaluation.

• Oversee the strategic account programs and trade spend.

Why you?

Basic Qualifications:

• A minimum of 5 years of managerial experience, with a strong track record of successfully leading FMCG/FMCH sales teams.

• Demonstrated expertise in developing and deploying FMCG/FMCH-focused commercial and channel strategies.

• Expertise in identifying and capitalizing on opportunities for incremental FMCG revenue within existing and new accounts.

• Fluent English languages skills and at least basic Russian language skills

Preferred Qualifications:

• Strong analytical and forecasting skills.

• Proven ability to work collaboratively and foster teamwork.

• Availability to travel within designated Country.

• Takes accountability for delivering results; pragmatically turns data into action.