CRM Manager

• Planning and delivering CRM strategies to increase online sales and retention across a company.
• Overseeing direct communication with customers through the CRM system.
• Mapping customer journeys by analyzing touchpoints along a pipeline and maximizing commercial opportunities with this information.
• Ensuring the CRM platform captures all required information at key points in the customer cycle.
• Monitoring and maximizing customer lifetime value strategies ensuring maximum profitability.
• Analyzing, segmenting customer databases and maintaining lists of segmented customers.
• Identifying new leads and target audiences to optimize ROI.
• Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken.
• Bringing departments together and maintaining high levels of cooperation between them.
• Knowing competitors and strategizing accordingly.
• Take under control open rate, click rate, revenue and other performance indicators.
• Attract and control new vendors & tools for better performance.
• Compare bases and performance within different tools & resources.
• Support e-commerce team and new product launches.
• Lead customer’s post purchasing experience.

Requirements:

• University degree in marketing / digital marketing / management / IT;
• Experience of working in digital marketing (3 years +);
• Data-driven and highly analytical;
• Experience with CRM, Content Management Systems.
• Proficiency with Google Analytics and/or Adobe Analytics;
• Proficiency in graphic programs;
• Copywriting skills;
• Experience in launching and analyzing targeting tools;
• Experienced Excel user;
• Experienced Power Point user;
• Fluent English is a must;
• Knowledge’s of Russian or Kazakh would be an advantage.

Skills:

• Strong analytical skills;
• Stress-resistance;
• Understanding of basic principles of working with digital tools and platforms;
• Strong communication skills;
• Experience of working with graphic tools and programs would be an advantage (not a must);
• IT background would be an advantage;
• Understanding of e-commerce market and trends;
• Content creation and management experience;
• Basic understanding of Big Data and bases management;
• Clear understanding of basic accounting and legal requirements in digital marketing;
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on whole web-site controlling.