Online Brand Manager (Online Activation)
Требуемый опыт работы: 1–3 года
Полная занятость, полный день
To conquer online sales channel and establishing winning position of L'Oréal products in given Category (Hair and Skin Care or Make Up) by creating best in class web spaces, maintain always-on eCommerce Activation and comprehensive Online Consumer Care
KPIs:
- eCommerce sales value, its evolution and weight in total business
- eMarket value share by Customers and Brands
- ROI & ROAS
You will be responsible for Category online development and perfect implementation of:
eCommerce Activation (acquiring and converting online traffic)
- Design and maintain eActivation calendar across Customers and Brands, reflecting Key Selling Periods, product focuses and market specifics
- Pick most efficient retailers’ tools and placements to achieve sales targets
- Orchestrating and aligning crossdepartmental eActivation efforts:
- price promo with Trade Marketing
- off-site traffic commercialization with Marketing
- overall customer development with Sales
Online Retail (product pages, brand zones, ad-hoc web spaces)
- Deploy brilliant product pages & landing pages / web-corners across online channel
- Constantly track PDP health score: relevance of titles, descriptions, visuals and additional content to Consumer expectations and in-site / off-site searches
Online Consumer Care (ratings & reviews, market protection)
- Improve Product’s ratings by drive review activity, establish and maintain review processing
- Implement and maintain digital services, such as Online advisor and Virtual Try On-s
- Roll out and maintain unauthorized sellers delisting process via legal Agency
- Deep understanding of online shopper behavior, its journey across online touchpoints and process of their activation in various channels (marketplaces, omnichannel retailers, etc)
- Solid knowledge of web-design, familiarity with principles & structure of online point of sales, its navigation and product prioritization models
- Mastery in content processing and understanding of its impact to search optimization
- Relevant experience in Beauty, Digital and eCommerce
- Ability to maintain efficiency in matrix organization and meet expectations of multiple stakeholders
- Analytical and data driven mind, excellent project management skills
- Awareness of CIS market Consumer specifics
- Competitive Salary
- Potential annual bonus
- Medical insurance
- Life insurance
- Learning & Development
- Hybrid working
- Employee Assistance Program
Ключевые навыки
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Вакансия опубликована 18 апреля 2024 в Алматы
