организовывать работу по рекламированию и продвижению услуг компании
поддерживать связи с наработанной базой клиентов
изучать рынок и формировать эффективную рекламную стратегию
разрабатывать планы по проведению рекламной кампании и рассчитывать расходы на рекламу
обобщать и сообщать руководству всю важную информацию касательно рекламных кампаний
Требования:
креативность
умение вести переговоры, коммуникабельность
склонность к анализу
умение принимать быстрые решения
знание специфики деятельности конкурентов и рынка
умение эффективно работать с выделенным бюджетом
присутствие доли авантюризма, смелости и риска
Условия:
возможность работы по удаленке
полный соцпакет
официальное трудоустройство
возможность значительного повышения заработной платы в случае достижения реальных результатов по работе
Ключевые навыки
Анализ конкурентной среды
Аналитическое мышление
Анализ причин обращения
Английский — A1 — Начальный
Условия для менеджеров
{"trl":{"RU":{"skills.surveyDiffs.title":"Соответствие условиям вакансии","skills.survey.finish":"Завершить","skills.survey.submit.next":"Продолжить","skills.survey.submit.invalid":"Выберите хотя бы один вариант","skills.survey.back":"Назад","skills.survey.skip":"Не прикладывать","skills.survey.employer.meta.requirements":"Условия {}","skills.survey.employer.meta.description.1":"Вакансия опубликована и появится в поиске через несколько минут.","skills.survey.employer.meta.description.2":"Пока вы можете прикрепить условия {}, ответив на несколько несложных вопросов. Заполнение займет несколько минут. Так соискатели больше узнают о вашей вакансии.","skills.survey.applicant.success.meta.title":"Анкета заполнена успешно","skills.survey.applicant.success.title":"Готово!","skills.survey.applicant.success.description":"Мы прикрепим заполненную анкету к вашему резюме, чтобы работодатели могли больше узнать о вашем опыте работы","skills.survey.employer.success.title":"Готово!","skills.survey.employer.success.description":"Мы прикрепим заполненную анкету к вакансии, чтобы соискатели могли больше узнать об условиях работы","skillSurvey.collapse":"Свернуть","skillSurvey.expand":"Развернуть","skillSurvey.fill":"Заполнить","skillSurvey.edit":"Редактировать","skills.survey.meta.orphanSection.title":"Дополнительно","skills.surveyDiffs.showTheirs":"Показать навыки, которых нет в условиях вакансии","skills.surveyDiffs.hideTheirs":"Скрыть навыки, которых нет в условиях вакансии","skills.surveyDiffs.noMatches":"Совпадений по заданным условиям нет","skills.surveyDiffs.matched":"Соответствует","skills.surveyDiffs.mismatched":"Не соответствует","skills.surveyDiffs.notInCondition":"Нет в условиях вакансии","page.4xx.pageTitle":"Ошибка","page.403.pageTitle":"Ошибка 403","page.404.pageTitle":"Ошибка 404","page.4xx.description":"Что-то пошло не так.","page.403.description":"У вас нет доступа к этой странице.","page.404.description":"Что-то пошло не так. Возможно, вы ошиблись, набирая адрес в строке браузера — так бывает. Если вы уверены, что адрес набран верно, то страница, скорее всего, была удалена и ее больше нет.","page.4xx.solution":"Смело обращайтесь за помощью в {0}, сообщив нам код ошибки: {1}, или перейдите на {2}.","page.403.solution":"Но не отчаивайтесь! Попробуйте перейти на {0} или обратитесь за помощью в {1}.","page.404.solution":"Но не отчаивайтесь! Смело обращайтесь за помощью в {0} или перейдите на {1}.","page.4xx.support":"сообщество поддержки","page.4xx.main":"главную страницу","page.403.login":"страницу авторизации"}},"langs":["RU"],"features":{"sentry_logging":true,"sentry_request_queue_limit":null,"sentry_js_config":null},"experiments":{"enabled":{},"checked":[]},"pageError":null,"request":{"protocol":"https","host":"172.24.32.17:2740","url":"/skills_survey/proxy_components/skills-view?surveyProfession=MARKETING_ADVERTISING_MANAGER&source=96787163&is_employer=true","id":"171463912107465befd79ce838236250","xsrfToken":"1de7669a35596983f198be3343ec3450","pageName":"SkillsView","origin":"https://172.24.32.17:2740"},"isProxiedComponent":true,"config":{"staticHost":"https://skills-survey-front.hh.ru/static","hhcdnHost":"https://hhcdn.ru","sentryDSN":"https://0c4b702bea9d45b390018094accabf21@sentry.hh.ru/599"},"analyticsParams":{"hhtmSource":"SkillsView","hhtmFrom":"","hhtmSourceLabel":"","hhtmFromLabel":""},"fetchingData":false,"isWebView":false,"hasDestroyIfAppRouteNotExist":true,"locale":{"areaId":"","domainAreaId":"","host":"","protocolHost":"","isSeoDomain":false,"platform":"HEADHUNTER","availableLanguages":["RU"],"siteLanguage":"RU"},"displayType":null,"backUrl":"/","disabledReduxSpaMiddlware":false,"isAfterVacancyCreate":false,"userId":null,"userType":"anonymous","userAnswers":{"623":1338,"624":1340,"625":1342,"626":1344,"627":1346,"628":1348,"629":1350,"663":1417,"664":1419,"667":1425,"690":1471,"691":1473,"692":1475,"693":1478,"695":1481,"696":1483,"702":1495,"707":1505,"708":1508,"724":1538,"725":1540,"752":1589,"753":1592,"754":1593,"760":1605},"userAnswersEdited":{"623":1338,"624":1340,"625":1342,"626":1344,"627":1346,"628":1348,"629":1350,"663":1417,"664":1419,"667":1425,"690":1471,"691":1473,"692":1475,"693":1478,"695":1481,"696":1483,"702":1495,"707":1505,"708":1508,"724":1538,"725":1540,"752":1589,"753":1592,"754":1593,"760":1605},"survey":{"translations":{"questions":{},"questionsFalsy":{},"answers":{"1338":"[RU:3:skills.survey.employer.answer.1338]","1340":"[RU:3:skills.survey.employer.answer.1340]","1342":"[RU:3:skills.survey.employer.answer.1342]","1344":"[RU:3:skills.survey.employer.answer.1344]","1346":"[RU:3:skills.survey.employer.answer.1346]","1348":"[RU:3:skills.survey.employer.answer.1348]","1350":"[RU:3:skills.survey.employer.answer.1350]","1417":"Контекстная, таргетированная, медийная реклама","1419":"Планирование рекламы","1425":"Продвижение средствами таргетированной рекламы","1471":"Управление бюджетом","1473":"Расчёт и планирование бюджета","1475":"Мониторинг и контроль бюджета","1478":"[RU:3:skills.survey.employer.answer.1478]","1481":"Анализ продаж","1483":"Сфера деятельности организации","1495":"Авто","1505":"","1508":"[RU:3:skills.survey.employer.answer.1508]","1538":"","1540":"[RU:3:skills.survey.employer.answer.1540]","1589":"","1592":"[RU:3:skills.survey.employer.answer.1592]","1593":"Системы, рекламные кабинеты","1605":"Другое"},"meta":{"pageTitle":"Анкета менеджера","requirementsProfession":"для менеджеров"}},"surveyProfession":"MARKETING_ADVERTISING_MANAGER","source":96787163,"id":935567,"status":"COMPLETE","startTime":"2024-04-12T09:14:43.904085","endTime":"2024-04-12T09:15:14.821411","userId":138753267,"userType":"EMPLOYER","skillSurveyId":6,"userAnswerDtoList":[{"userAnswerId":34532850,"answerId":1338,"userSurveyId":935567},{"userAnswerId":34532851,"answerId":1340,"userSurveyId":935567},{"userAnswerId":34532852,"answerId":1342,"userSurveyId":935567},{"userAnswerId":34532837,"answerId":1344,"userSurveyId":935567},{"userAnswerId":34532839,"answerId":1346,"userSurveyId":935567},{"userAnswerId":34532842,"answerId":1348,"userSurveyId":935567},{"userAnswerId":34532844,"answerId":1350,"userSurveyId":935567},{"userAnswerId":34532846,"answerId":1417,"userSurveyId":935567},{"userAnswerId":34532848,"answerId":1419,"userSurveyId":935567},{"userAnswerId":34532849,"answerId":1425,"userSurveyId":935567},{"userAnswerId":34532853,"answerId":1471,"userSurveyId":935567},{"userAnswerId":34532838,"answerId":1473,"userSurveyId":935567},{"userAnswerId":34532841,"answerId":1475,"userSurveyId":935567},{"userAnswerId":34532845,"answerId":1478,"userSurveyId":935567},{"userAnswerId":34532847,"answerId":1481,"userSurveyId":935567},{"userAnswerId":34532858,"answerId":1483,"userSurveyId":935567},{"userAnswerId":34532859,"answerId":1495,"userSurveyId":935567},{"userAnswerId":34532863,"answerId":1505,"userSurveyId":935567},{"userAnswerId":34532864,"answerId":1508,"userSurveyId":935567},{"userAnswerId":34532840,"answerId":1538,"userSurveyId":935567},{"userAnswerId":34532843,"answerId":1540,"userSurveyId":935567},{"userAnswerId":34532868,"answerId":1589,"userSurveyId":935567},{"userAnswerId":34532869,"answerId":1592,"userSurveyId":935567},{"userAnswerId":34532871,"answerId":1593,"userSurveyId":935567},{"userAnswerId":34532870,"answerId":1605,"userSurveyId":935567}],"questions":{"617":{"id":617,"title":"Что входило в ваши обязанности менеджера по маркетингу или рекламе?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":1,"answerIds":[],"childQuestions":[623,663,690,695]},"623":{"id":623,"title":"Реклама на телевидении, на радио, в прессе","skillSurveyId":6,"parentId":617,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1337,1338],"childQuestions":[624,625,626,627,628,629,723]},"624":{"id":624,"title":"Планирование рекламы","skillSurveyId":6,"parentId":623,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1339,1340],"childQuestions":[]},"625":{"id":625,"title":"Создание и контроль производства рекламных материалов","skillSurveyId":6,"parentId":623,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1341,1342],"childQuestions":[]},"626":{"id":626,"title":"Организация и контроль размещения рекламы на ТВ","skillSurveyId":6,"parentId":623,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1343,1344],"childQuestions":[]},"627":{"id":627,"title":"Организация и контроль размещения рекламы на радио","skillSurveyId":6,"parentId":623,"priority":4,"type":"CHECKBOX","groupNum":1,"answerIds":[1345,1346],"childQuestions":[]},"628":{"id":628,"title":"Организация и контроль размещения рекламы в печатных изданиях","skillSurveyId":6,"parentId":623,"priority":5,"type":"CHECKBOX","groupNum":1,"answerIds":[1347,1348],"childQuestions":[]},"629":{"id":629,"title":"Организация и контроль размещения рекламы в цифровых изданиях","skillSurveyId":6,"parentId":623,"priority":6,"type":"CHECKBOX","groupNum":1,"answerIds":[1349,1350],"childQuestions":[]},"663":{"id":663,"title":"Контекстная, таргетированная, медийная реклама","skillSurveyId":6,"parentId":617,"priority":9,"type":"CHECKBOX","groupNum":1,"answerIds":[1417,1418],"childQuestions":[664,667,751,754]},"664":{"id":664,"title":"Планирование рекламы","skillSurveyId":6,"parentId":663,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1419,1420],"childQuestions":[]},"667":{"id":667,"title":"Продвижение средствами таргетированной рекламы","skillSurveyId":6,"parentId":663,"priority":4,"type":"CHECKBOX","groupNum":1,"answerIds":[1425,1426],"childQuestions":[]},"690":{"id":690,"title":"Управление бюджетом","skillSurveyId":6,"parentId":617,"priority":15,"type":"CHECKBOX","groupNum":1,"answerIds":[1471,1472],"childQuestions":[691,692,693]},"691":{"id":691,"title":"Расчет и планирование бюджета","skillSurveyId":6,"parentId":690,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1473,1474],"childQuestions":[]},"692":{"id":692,"title":"Мониторинг и контроль бюджета","skillSurveyId":6,"parentId":690,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1475,1476],"childQuestions":[]},"693":{"id":693,"title":"Оптимизация бюджета","skillSurveyId":6,"parentId":690,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1477,1478],"childQuestions":[]},"695":{"id":695,"title":"Анализ продаж","skillSurveyId":6,"parentId":617,"priority":17,"type":"CHECKBOX","groupNum":1,"answerIds":[1481,1482],"childQuestions":[]},"696":{"id":696,"title":"Рекламу и продвижение для организаций какой сферы деятельности вы вели?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":2,"answerIds":[1483,1484],"childQuestions":[702]},"702":{"id":702,"title":"Авто","skillSurveyId":6,"parentId":696,"priority":6,"type":"CHECKBOX","groupNum":2,"answerIds":[1495,1496],"childQuestions":[]},"706":{"id":706,"title":"Был ли у вас опыт разработки креативной концепции?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":3,"answerIds":[],"childQuestions":[707,708]},"707":{"id":707,"title":"Нет","skillSurveyId":6,"parentId":706,"priority":1,"type":"BUTTON_RADIO","groupNum":3,"answerIds":[1505,1506],"childQuestions":[]},"708":{"id":708,"title":"Да","skillSurveyId":6,"parentId":706,"priority":2,"type":"BUTTON_RADIO","groupNum":3,"answerIds":[1507,1508],"childQuestions":[]},"723":{"id":723,"title":"Есть ли у вас опыт работы с форматом «продакт-плейсмент»?","skillSurveyId":6,"parentId":623,"priority":1,"type":"LABEL","groupNum":6,"answerIds":[],"childQuestions":[724,725]},"724":{"id":724,"title":"Нет","skillSurveyId":6,"parentId":723,"priority":1,"type":"BUTTON_RADIO","groupNum":6,"answerIds":[1537,1538],"childQuestions":[]},"725":{"id":725,"title":"Да","skillSurveyId":6,"parentId":723,"priority":2,"type":"BUTTON_RADIO","groupNum":6,"answerIds":[1539,1540],"childQuestions":[]},"726":{"id":726,"title":"Есть ли у вас опыт организации коллабораций?","skillSurveyId":6,"parentId":630,"priority":1,"type":"LABEL","groupNum":7,"answerIds":[],"childQuestions":[]},"751":{"id":751,"title":"Есть ли у вас опыт работы с программатиком?","skillSurveyId":6,"parentId":663,"priority":1,"type":"LABEL","groupNum":12,"answerIds":[],"childQuestions":[752,753]},"752":{"id":752,"title":"Нет","skillSurveyId":6,"parentId":751,"priority":1,"type":"BUTTON_RADIO","groupNum":12,"answerIds":[1589,1590],"childQuestions":[]},"753":{"id":753,"title":"Да","skillSurveyId":6,"parentId":751,"priority":2,"type":"BUTTON_RADIO","groupNum":12,"answerIds":[1591,1592],"childQuestions":[]},"754":{"id":754,"title":"В каких системах, рекламных кабинетах вы работали?","skillSurveyId":6,"parentId":663,"priority":1,"type":"LABEL","groupNum":13,"answerIds":[1593,1594],"childQuestions":[760]},"760":{"id":760,"title":"Другое","skillSurveyId":6,"parentId":754,"priority":6,"type":"CHECKBOX","groupNum":13,"answerIds":[1605,1606],"childQuestions":[]}},"answers":{"1338":{"answerId":1338,"value":"false","questionId":623},"1340":{"answerId":1340,"value":"false","questionId":624},"1342":{"answerId":1342,"value":"false","questionId":625},"1344":{"answerId":1344,"value":"false","questionId":626},"1346":{"answerId":1346,"value":"false","questionId":627},"1348":{"answerId":1348,"value":"false","questionId":628},"1350":{"answerId":1350,"value":"false","questionId":629},"1417":{"answerId":1417,"value":"true","questionId":663},"1419":{"answerId":1419,"value":"true","questionId":664},"1425":{"answerId":1425,"value":"true","questionId":667},"1471":{"answerId":1471,"value":"true","questionId":690},"1473":{"answerId":1473,"value":"true","questionId":691},"1475":{"answerId":1475,"value":"true","questionId":692},"1478":{"answerId":1478,"value":"false","questionId":693},"1481":{"answerId":1481,"value":"true","questionId":695},"1483":{"answerId":1483,"value":"true","questionId":696},"1495":{"answerId":1495,"value":"true","questionId":702},"1505":{"answerId":1505,"value":"true","questionId":707},"1508":{"answerId":1508,"value":"false","questionId":708},"1538":{"answerId":1538,"value":"false","questionId":724},"1540":{"answerId":1540,"value":"false","questionId":725},"1589":{"answerId":1589,"value":"true","questionId":752},"1592":{"answerId":1592,"value":"false","questionId":753},"1593":{"answerId":1593,"value":"true","questionId":754},"1605":{"answerId":1605,"value":"true","questionId":760}},"rootQuestionByGroupNum":{"1":617,"2":696,"3":706,"6":723,"7":726,"12":751,"13":754},"orderedGroupNums":[1,2,3,6,7,12,13]},"surveyDiffs":null,"surveyDiffsD":null,"surveyDiffsCE":null,"matchingExpsInControl":[],"router":{"location":{"pathname":"/skills_survey/proxy_components/skills-view","search":"?surveyProfession=MARKETING_ADVERTISING_MANAGER&source=96787163&is_employer=true","hash":"","key":"86dgh2","query":{"surveyProfession":"MARKETING_ADVERTISING_MANAGER","source":"96787163","is_employer":"true"}},"action":"POP"}}
Исследование рынка; Исследование конкурентов; Исследование потребителей; Планирование рекламы. Анализ потребительских трендов; Анализ обратной связи от клиентов; Сегментация аудитории; Составление портрета...
Обязателен опыт работы в digital-маркетинге от 3-х лет. Понимание и экспертиза во всех основных каналах продвижения: медийка, реклама...
Ежедневный поиск блогеров в Youtube, Instagram и Telegram. Ведение устной и письменной коммуникации с блогерами. Запрос статистики и анализ аккаунтов...
Сотрудника с опытом работы в маркетинге, рекламе или с соц.сетями от 0,5 года. Опыт работы с блогерами будет являться...
ЗАДАЧИ: реализация проектов по продвижению продуктов бренда через лидеров мнений.
ИЩЕМ: ИНФЛЮЕНС МАРКЕТОЛОГА НА ПРОЕКТЫ КРУПНОГО МЕЖДУНАРОДНОГО КОСМЕТИЧЕСКОГО БРЕНДА (уровня не ниже middle, желательно с опытом крупных проектов в Премиум...