Brand manager AFC (Kotex, Depend)
Требуемый опыт работы: 3–6 лет
Полная занятость, полный день
Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.
About Us
Huggies®. Kleenex®. Kotex®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know that these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
Your Responsibilities
- Understanding brand essentials (equity) and adapting it into local market through adjustment of communication strategy considering local consumption habits & insights
- Determining right mix of market/consumer/shopper research tools for building local consumer portrait and for deriving sound consumer insights/needs
- Co-development of long-term brand strategy & innovation pipeline with all related stakeholders; Aligning, conveying and promoting the brand communication strategy within the organization Transformation of brand communication strategy into “advertising/marketing campaigns” & leading its flawless execution
- Development and execution of media mix in accordance with “message receptivity” level by consumer per each communication vehicle.
- Developing annual marketing initiative pipeline in line with brand development strategy & local commercial objectives
- Synchronizing brand plans with trade marketing initiatives in cooperation with all related stakeholders Generating and promoting local Best Practices to be conveyed within Global network of organization Assessing brand/initiative performance on constant basis relying on “hard data” (brand health check researches) and driving improvement
- Managing advertising/media/digital agency partners as a part of brand marketing team
- Leading & following up the brand’s compliance with 4P (product, price, promotion, place/distribution) marketing mix considering the market conjuncture
- Constructing and architecting brand communication that would include the following:
- Media market assessment, media strategy and efficient media mix development;
- Briefing Marketing/Advertising/Media Agencies to deliver impactful communication campaigns plans and following up the implementation
- Constructing consumer promotional strategies & initiatives in line with Brand strategy and Commercial plans;
- Managing the marketing budget to deliver the brand’s financial targets
Requirements
- Minimum Bachelor’s degree in local or foreign university
- Minimum 3-5 years experience in Brand Management in the multinational FMCG company is mandatory
- English – Fluent, Russian – Fluent, proficiency in KZ/UZ/AZE/KG/GEO/ARM/TJ/TK languages – can be a good asset.
- Good command of Microsoft Office (Excel, Word, PowerPoint)
We Offer
- An inspiring challenge within Global company
- Career opportunities and personalized development
- Professional and social benefits
- Great support for good health with medical coverage options
- Hybrid working schedule
- Compensation of lunches
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Вакансия опубликована 3 апреля 2024 в Алматы
